Case Study: Concordia University boosts PPC conversions with Deksia

Concordia University boosts PPC conversion rates 600% with Deksia

Concordia University, a private institution in Portland, Oregon, was struggling with underperforming PPC campaigns and low conversion rates on its landing pages. Their broad-targeting strategy failed to attract qualified leads, making customer acquisition costs unsustainable and overwhelming their internal web team with content creation. They partnered with Deksia to address this challenge.

Deksia implemented a hyper-targeted solution using Liveball software to create customized landing pages for specific academic programs. This streamlined the development process and focused messaging on high-intent students. The strategy resulted in a 600% increase in year-over-year PPC conversion rates and a 50% reduction in cost per lead for Concordia University, ultimately leading to increased event attendance and higher student enrollments.

Concordia University