Case Study: Big Brown Storage achieves higher occupancy and stronger lead generation with Deksia

Big Brown Storage reaches 90% occupancy with Deksia

Big Brown Storage, a self-storage facility in Michigan, struggled with low occupancy and weak market recognition due to a generic name and outdated online presence. To address this, they partnered with the vendor Deksia for a comprehensive brand and digital transformation.

Deksia implemented a full rebrand, including a new name and visual identity, and built a responsive website that automated rentals. They also launched targeted digital marketing and SEO campaigns and set up a real-time performance dashboard. As a result, Big Brown Storage achieved 90% occupancy ahead of schedule, consistently exceeded lead generation goals, and now operates with a efficient, data-driven marketing system.

Big Brown Storage