Case Study: Adventist Health boosts conversions and cuts cost-per-conversion with Deksia’s PPC strategy

Adventist Health boosts conversions 575% with Deksia

Adventist Health, a healthcare system on the U.S. West Coast, faced rising competition from other providers and national directories, struggling to grow its online visibility and share of voice. To address this challenge, they partnered with vendor Deksia for a paid search campaign overhaul and AdWords optimization.

Deksia implemented a comprehensive solution, restructuring Adventist Health's AdWords account around a "trusted caregiver" narrative and deploying ongoing testing and optimization. This strategy led to a dramatic 575% year-over-year increase in conversions and an 83% decrease in cost-per-conversion. The results provided by Deksia established Adventist Health as a leader in online healthcare marketing performance.

Adventist Health