Case Study: an anonymous enterprise software company boosts conversions and cuts CPA with Deksia

a anonymous enterprise software company boosts conversions 83.3% with Deksia

An innovative enterprise software company providing budget planning solutions partnered with Deksia to overcome a significant challenge: they needed to dramatically increase paid search conversions by 83.3% while simultaneously operating with a 16% reduced budget.

Deksia implemented a comprehensive paid search optimization plan, which included auditing underperforming campaigns, refining keywords, and refreshing landing pages and ad creative. The strategy delivered exceptional results for the client, increasing conversions by 83.3%, improving the conversion rate by over 25%, and reducing Cost per Acquisition by 49.2%, surpassing their monthly target despite the smaller budget.