Case Study: Open Colleges achieves 18% traffic growth with Dejan SEO

Open Colleges boosts traffic 18% with Dejan SEO

Open Colleges, an Australian online education provider, faced a significant challenge after disbanding from TAFE in 2018. This move risked a major loss of SEO equity and traffic due to the removal of associated courses. To mitigate this risk, they engaged the vendor Dejan SEO for a comprehensive risk assessment and ongoing support.

Dejan SEO implemented a solution involving technical SEO, link consolidation, and an outreach plan to reclaim lost link equity. Their efforts resulted in a 70% reclamation of links, driving an 18% year-over-year increase in traffic to target courses and a 12% increase sitewide. The work by Dejan SEO successfully safeguarded and grew Open Colleges' organic search performance following the major structural change.

Open Colleges