Case Study: a major Australian home and furniture retailer saves millions in future revenue with Dejan SEO

one of Australia’s largest home and furniture retailers protects 200K+ sessions with Dejan SEO

Dejan SEO was engaged by one of Australia's largest home and furniture retailers to assess the effectiveness of recent SEO changes. The client had initially believed their website updates were successful, but Dejan's initial assessment using a traffic modeling framework found that the changes were not contributing to growth and were actually a potential risk.

Dejan SEO implemented a detailed SEO performance review and testing framework to accurately measure the impact of proposed changes. Their analysis forecasted that the client's planned URL restructuring would have resulted in millions of dollars in lost revenue. By preventing this rollout and deploying new optimizations, Dejan's work contributed to a 100% increase in traffic and a 139% increase in revenue year-over-year, while protecting over $1 million in potential lost revenue.