Case Study: a leading marketing agency achieves more reliable data analytics with Deft colocation and disaster recovery

How Deft’s Colocation, Disaster Recovery, and Data Center Migration services became the foundation for this agency’s massive data analyses

A leading marketing agency based in Evanston, IL, needed a more reliable IT infrastructure partner to support the immense data analyses required by its proprietary marketing platform. Unhappy with their existing colocation vendor, the agency was hesitant to undertake a complex migration but turned to Deft, their existing disaster recovery provider, for a solution.

Deft performed a full data center migration for the agency, providing a stable and resilient foundation with 24/7/365 support. The migration offered significant cost benefits by leveraging Deft's network and expertise instead of more expensive traditional carrier solutions. The agency now considers Deft a true technology and service partner, enabling them to deliver on their performance-based marketing guarantees to clients.