Case Study: PicsArt scales quickly and cost-effectively with Deft

Helping PicsArt scale quickly and cost-effectively

PicsArt, a global creative platform with over a billion downloads, faced significant scaling challenges and exorbitant costs due to its reliance on Google Cloud Platform. The company was spending hundreds of thousands of dollars monthly and received inadequate support, including an unexpected invoice that was three times the normal amount due to data transfer fees. PicsArt needed a cost-effective, always-on data center solution with performant cloud connectivity and expert support, leading them to seek a new vendor in Deft.

Deft provided PicsArt with a trusted data center partnership, reliable servers, and a managed object storage platform without data egress fees. This solution allowed PicsArt to efficiently house its production environment while using public cloud cost-effectively for bursting and testing new features. As a result, PicsArt gained a scalable, secure infrastructure with 24/7 expert support from Deft, enabling the company to focus its hiring on app developers instead of infrastructure staff and plan for further global expansion.

PicsArt