Case Study: Millennia finds high-value accounts and boosts sales productivity with Definitive Healthcare

Millennia adds 135k accounts to CRM with Definitive Healthcare

Millennia, a healthcare IT company focused on improving the non-clinical patient experience and financial performance for providers, faced the challenge of identifying its total addressable market and prioritizing high-return accounts. Their Salesforce CRM contained outdated and inconsistent data, making it difficult for their sales team to focus their efforts efficiently. To address this, they partnered with Definitive Healthcare for its healthcare commercial intelligence platform and data integration services.

Definitive Healthcare implemented a solution that integrated its data directly into Millennia's Salesforce system. The process involved cleaning existing records and adding 135,000 new target accounts with detailed information. This provided Millennia's sales and new business development teams with a focused universe of qualified prospects, eliminating the need for manual research. The result was a streamlined sales process that enabled the team to quickly identify and pursue high-value opportunities, significantly enhancing productivity and strategic focus.

Millennia