Case Study: Inspirata achieves sharper targeting and strategic account planning with Definitive Healthcare

Inspirata pinpoints cancer trial accounts faster with Definitive Healthcare

Inspirata, Inc., a healthcare technology company specializing in oncology informatics, needed to better understand complex healthcare organization relationships and identify target accounts with a high volume of cancer clinical trials for its solutions. They turned to Definitive Healthcare's healthcare commercial intelligence platform to map the market, verify CRM contacts, and refine their strategic account planning.

Using Definitive Healthcare's data, Inspirata was able to clean its CRM database, replicate the platform's relational structure for organizations, and create detailed strategic account plans. This allowed their sales team to efficiently pinpoint hospitals and medical centers running a sufficient number of cancer clinical trials and assign sales territories more equitably. The solution provided a standardized way to view the market, enabling more informed and strategic decision-making across sales and marketing and reducing the time needed for research.

Inspirata, Inc