Case Study: HCTec achieves 90% less time researching prospects with Definitive Healthcare

HCTec cuts research time by 90% with Definitive Healthcare

HCTec, a healthcare information technology services firm, faced significant challenges in identifying purchasing agents and decision-makers within complex and consolidating Integrated Delivery Networks (IDNs). This lack of visibility made network-based selling difficult and resulted in inefficient use of their sales team's time for research. They turned to Definitive Healthcare and its HospitalView product for a solution.

By utilizing Definitive Healthcare's commercial intelligence, HCTec gained deep insights into IDN hierarchies, affiliations, and technology vendors. This allowed them to precisely target accounts and determine the correct purchasing agents. The solution from Definitive Healthcare led to a 90% reduction in time spent researching potential customers, improved sales targeting, and the execution of successful email marketing campaigns.

HCTec