Case Study: DNV Grows Hospital Market Share with Definitive Healthcare

DNV improves executive contact access 12x with Definitive Healthcare

DNV, a healthcare accreditation organization, faced the challenge of accessing robust commercial intelligence on prospective hospital and health system customers. Their sales team spent excessive time manually researching leads, taking up to 60 minutes per lead, and needed a better way to understand the fragmented healthcare market to grow their funnel. They turned to Definitive Healthcare for its healthcare commercial intelligence platform to address this.

Using Definitive Healthcare's data, DNV implemented a solution to pre-qualify leads, map sales territories, and engage prospective customers. The results were significant, improving speed to access executive contact information by 12x and uncovering 1,200 new contacts in a single campaign. Definitive Healthcare enabled DNV to be more targeted in its outreach, generate more qualified opportunities, and ultimately close more business across all 50 states.

DNV