Case Study: Boehringer Ingelheim achieves $1M+ in annual savings with Definitive Healthcare promotional analytics

Boehringer Ingelheim saves $1M+ annually with Definitive Healthcare

The customer, Boehringer Ingelheim, a large pharmaceutical company, faced the challenge of driving efficiencies in its promotional mix at scale. They sought to reduce their dependency on expensive consultants and transition to a self-service analytics solution for optimizing promotional modeling and evaluating marketing ROI. To meet this challenge, they partnered with Definitive Healthcare and its promotional analytics tool.

Definitive Healthcare implemented its promotional analytics solution to analyze historical campaign performance and generate predictive models for budget optimization. This allowed Boehringer Ingelheim to drastically reduce its consultant headcount from 130 to just 6, resulting in approximately $1 million in annual savings and enabling real-time, self-service promotional planning.

Boehringer Ingelheim