Case Study: WorldRemit boosts brand awareness and secures investment with Definition

WorldRemit - Customer Case Study

Definition supported WorldRemit, a cross-border digital payments service offering international money transfers and remittances in more than 130 countries and 70+ currencies. WorldRemit needed to win market share from established competitors, raise brand awareness among migrant and expat communities, and attract the attention of the UK investment community as a disruptive fintech startup.

Definition delivered an aggressive fintech PR campaign targeting national, international, tech, expat, and finance media, supported by timely thought leadership, media announcements, business profiles, awards, and data-led stories. The results included over 120 media features, a 9% share of voice in UK national media discussions on money transfer, an 86% increase in brand awareness in the target UK demographic, more than 300% growth in web traffic, and $40 million in investment secured.

WorldRemit

Ismail Ahmed

Chief Executive Officer