Case Study: Worldpay generates over 50 small business leads a month with Definition

WorldPay builds a leading SME blog and drives 50+ leads a month with Definition

Worldpay, a leading payment processor, reached out to Definition for assistance in generating leads and driving interest in its small business offering. Their challenge was to cut through the skepticism of busy SME owners and position Worldpay as a trusted expert by providing genuinely useful resources.

Definition analyzed the market and identified a gap for engaging content, leading them to create the "Small Business Heroes" blog sponsored by Worldpay. This solution successfully built a large online community and established a lead generation engine. The measurable results for Definition's client included over 9,000 unique monthly readers, the creation of the largest UK SME Facebook community, and the blog being named the Best Business Blog at the 2014 UK Social Media Awards.

WorldPay