Case Study: Utilita achieves rapid growth and stronger brand engagement with Definition

Utilita delivers 19 roadshows in 2 months with Definition

Utilita Energy, an independent energy provider and challenger to the UK's Big Six, sought to support its rapid growth and expansion from a small operation into a major national supplier. The company engaged Definition for public relations and communications services to help manage this significant scaling of its business.

Definition became a long-term partner and trusted adviser to Utilita, providing a diverse range of services including media relations, customer acquisition campaigns, and corporate social responsibility initiatives. This comprehensive support helped Utilita grow to 1,750 staff and 700,000 customers. Specific results delivered by Definition included the execution of 19 roadshows in two months and the maximization of the company's football sponsorship portfolio.

Utilita Energy