Case Study: PaySpace boosts awareness and generates leads with Definition's fintech PR

Using PR and Content for Awareness and Leads

PaySpace is a cloud-based payroll management platform serving companies based and operating in Africa. As it looked to scale its operations, the company needed to generate new leads and raise its profile among key decision-makers at multinational and enterprise-sized businesses operating in, or expanding into, the African market. Definition was brought in to support that goal.

Definition implemented an African media relations and content campaign to build awareness of PaySpace and highlight the risks and pain points of payroll management in Africa. Within the first seven months, Definition delivered 35 quality media hits, 10 followed links, and 466 new enquiries from interested companies, helping PaySpace generate both brand visibility and measurable lead growth.

PaySpace

Terisa Pohl

Marketing Manager