Case Study: Ultromics achieves 146 media hits with Definition

Ultromics earns 146 media hits in 13 months with Definition

Ultromics, an Oxford-based medtech startup, approached Definition following a £10 million Series A funding round. Their challenge was to raise brand awareness and establish credibility for their AI-powered echocardiography analysis product, EchoGo Core, with key stakeholders including patients, clinicians, and procurement teams.

Definition's healthtech PR team developed a strategy that leveraged news events and positioned Ultromics as thought leaders. The solution culminated in a major media effort for the product launch. As a result, Definition achieved 146 media hits in 13 months, securing coverage in key industry publications and facilitating meetings with top journalists, successfully establishing Ultromics as a credible business.

Ultromics