Case Study: Ultromics builds medtech credibility with Definition

Ultromics - Customer Case Study

Ultromics, an Oxford-based medtech startup, uses AI to analyse echocardiography and help medical professionals detect heart conditions earlier. After a £10 million Series A funding round, the company turned to Definition to raise brand awareness and build credibility with its target audiences while preparing to launch its EchoGo Core product.

Definition developed a healthtech PR strategy that included market and audience research, competitor analysis, stakeholder targeting, thought leadership, and media outreach timed around key news such as funding and FDA approval. The campaign delivered 146 media hits in 13 months, coverage across major industry publications, and five journalist meetings, helping Ultromics grow from a startup into a more established business.

Ultromics

Sarah Jackson

Digital Media Specialist