Case Study: Framlingham College boosts local admissions leads with Definition’s Google Business Profile strategy

Track24 generates 1,000+ local leads in 12 months with Definition

The customer, Framlingham College, engaged the vendor, Definition, to address the challenge of increasing admissions leads from its surrounding counties. The school needed a cost-effective way to outperform its local competitors in generating more inquiries for its senior and prep schools.

Definition implemented a bespoke Google Business Profile strategy for the college. This solution significantly improved the school's profile position in local search results for key terms. Over 12 months, the free profiles generated over 450,000 local views, leading to 342 calls, 4,648 website clicks, and more than 1,000 local leads for Framlingham College. Definition also secured additional PR coverage for the school on major media outlets.

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