Case Study: The Royal Alfred Seafarers’ Society celebrates 150 years and preserves its legacy with Definition

The Royal Alfred Seafarers’ Society - Customer Case Study

Definition worked with The Royal Alfred Seafarers’ Society, a charity and care home in Surrey that supports former seafarers and their dependants. The Society needed help celebrating its 150th anniversary and raising awareness of its milestone year through a 12-month communications campaign.

Definition provided dedicated PR and social media support to promote anniversary events, including an open day, residents’ party and a main celebration attended by HRH The Princess Royal. Definition also produced the commemorative book *Home From Sea* through its Writers Inc. division. The campaign generated 100+ pieces of coverage, increased web traffic by 21%, and helped preserve the Society’s first 150 years for future generations.

The Royal Alfred Seafarers’ Society