Case Study: The Royal Alfred Seafarers’ Society celebrates 150 years and boosts web traffic with Definition

The Royal Alfred Seafarers’ Society boosts web traffic 21% with Definition

The Royal Alfred Seafarers’ Society, a charity and care home, needed a communications campaign to celebrate its 150th anniversary. The charity PR agency Definition was enlisted to provide PR and social media support for this milestone.

Definition publicized celebratory events, secured a celebrity attendee, and arranged for a VIP guest. Their Writers Inc. division also produced a commemorative book to preserve the Society's legacy. The results included over 100 pieces of coverage, a 21% increase in web traffic, and the successful creation of a historical record for future generations. Definition helped the Society achieve a significant and memorable anniversary celebration.

The Royal Alfred Seafarers’ Society