Case Study: The National Federation of Fishermen’s Organisations protects its reputation with Definition

The National Federation of Fishermen’s Organisations wins 88 pieces of coverage with Definition

The National Federation of Fishermen’s Organisations (NFFO) faced a significant public relations crisis when it came under direct attack from Greenpeace, coinciding with major legislative changes and a protest campaign. The NFFO engaged Definition for maritime PR services to defend the fishing industry's reputation against these unwarranted and sensationalist media attacks.

Definition implemented an integrated crisis communications plan that included a 24-hour press office. They mobilized local fishermen to counter negative messages regionally and facilitated the NFFO's engagement in the public debate. Definition's efforts generated 88 pieces of largely positive coverage and 135 million positive opportunities to see, achieving five of seven annual objectives in the first month.

The National Federation of Fishermen’s Organisations