Case Study: The Housecrowd generates proptech leads with Definition's PR and SEO

The Housecrowd generates 140+ pieces of coverage with Definition

The Housecrowd, a British FCA-authorised peer-to-peer real estate investment company, asked Definition for help in boosting its profile and raising awareness for its products, including the Innovative Finance ISA. The company also wanted to improve its search engine rankings for key business terms to generate more leads in the proptech sector.

Definition implemented a combined PR and SEO strategy. Their campaign secured over 140 pieces of positive press coverage and 58 high-quality followed links. The SEO work involved technical fixes and building EAT, which resulted in first-place rankings for seven lead-generating keywords. Following the work with Definition, 26% of the company's onsite goal completions came from organic search.

The Housecrowd