Case Study: Thales boosts regional media visibility with Definition

Thales drives 80 pieces of coverage per quarter with Definition

Thales, a global technology leader in aerospace, transportation, and defence & security, needed to increase its regional directors' exposure and provide local visibility for its activities across the Middle East. To support its business objectives, Thales partnered with the agency Definition to implement a multi-channel thought leadership and public relations program.

Definition executed a bespoke strategy called 'Exchange and Effect' to build the Thales brand. This involved developing relevant content, securing media interviews, and building the executives' personal brands to support the sales process. The solution delivered significant results for Thales, including an average of 80 pieces of coverage per quarter, a 50/50 split between Arabic and English media, and direct support for projects in five countries.

Thales