Case Study: TAM Asset Management boosts coverage, SEO rankings and leads with Definition

TAM Asset Management gains 406 organic places with Definition

TAM Asset Management, a discretionary investment management specialist, faced the challenge of raising awareness for its new Greenfinch and FinchTech services while generating qualified leads and improving its online visibility. They engaged the vendor, Definition, for fintech PR and integrated communications support to address these goals.

Definition implemented a bespoke integrated strategy that included marketing automation for lead generation, on-site SEO optimization, and the creation of impactful hero content. Their media relations team secured widespread tier-one coverage. The results included a net gain of 406 organic search positions, 51 pieces of top media coverage, and the generation of 33 sales-qualified leads. Definition's efforts successfully launched the new services to an attentive target audience.

TAM Asset Management