Case Study: TAM Asset Management boosts fintech visibility and leads with Definition

TAM Asset Management - Customer Case Study

TAM Asset Management, a discretionary investment management specialist, wanted to launch two new services—Greenfinch, a direct-to-consumer offering for charities, and FinchTech, a white-labelled online investment service for IFAs—while raising awareness of “robo-advisor creep,” improving organic visibility, and generating qualified leads. Definition was brought in to support their fintech PR and digital marketing goals.

Definition delivered an integrated communications programme covering media relations, SEO, content marketing, and marketing automation. The campaign generated 51 pieces of tier-one coverage, a net gain of 406 organic places across multiple Google keywords, 59 marketing-qualified leads, and 33 sales-qualified leads, helping Greenfinch and FinchTech launch successfully and reach their target audience.

TAM Asset Management

Lester Petch

Chief Executive Officer