Case Study: Tall Ships Youth Trust raises £500,000 in two weeks with Definition

Tall Ships Youth Trust raises £500,000 in two weeks with Definition

Tall Ships Youth Trust, a UK-based youth sail training charity, needed to raise its profile and launch an appeal to raise £5 million. The charity partnered with the PR firm Definition to manage this challenge, utilizing Definition's charity PR and social media services.

Definition implemented a comprehensive communications plan that included events, media management, and video content. A key part of the solution was creating a video endorsement from Simon Le Bon of Duran Duran. This effort resulted in over 40 million opportunities to see the campaign, more than 10,000 social impressions, and helped raise over £500,000 in just two weeks for the Trust.

Tall Ships Youth Trust