Case Study: Study Group protects UK international education with Definition

Study Group secures 238 tier-one media hits with Definition

The customer, Study Group, a leading pathway provider for international students, faced a serious threat to its business when the UK government made significant changes to the student visa system. They approached the vendor, Definition, for public relations services to change the legislative climate and reassure students that the UK was welcoming.

Definition's PR team launched a multi-faceted campaign that included an issues response program, opinion articles backed by data, and amplifying expert voices. They organized a historic press conference to present a united front against the visa changes. The results for Study Group included 238 pieces of tier one media coverage, commentary mentioned in a House of Commons debate, and two PR awards. Definition played a major role in securing the immediate future of the UK's education export sector.

Study Group