Case Study: Southeastern boosts employee engagement with Definition

Southeastern boosts engagement to 75% with Definition

The customer, a major railway company called Southeastern, faced a challenge in effectively engaging its employees with internal communications. They engaged the vendor Definition to help develop a new main employee channel that would be accessible and authentic, particularly for hard-to-reach staff.

Definition created a tabloid-style newspaper named The Southeastern Standard, which featured a straight-talking tone and reportage-style imagery. The solution was launched with a special home-delivered issue and manager briefing kits. As a result, the publication was an instant success, with 85% of employees rating it positively. It contributed to record-breaking engagement scores, increasing from 70% to 75%, helping the business meet its target. The project also won multiple awards for Definition and Southeastern.

Southeastern