Case Study: Sonovate grows leads and investment with Definition's fintech PR strategy

Sonovate grows active customer base by 500% with Definition

Sonovate, a fintech firm providing invoice finance to the UK recruitment market, faced the challenge of becoming known to recruitment business owners, generating inbound leads, and securing further investment to drive its growth. The company engaged Definition to address these objectives.

Definition implemented an integrated PR strategy that included news pitching, thought leadership placement, and an influencer relations campaign. This approach resulted in 398 positive media hits, a significant increase in website traffic, and a 500% growth in Sonovate's active customer base. The vendor's work was instrumental in helping Sonovate secure new investment and win several industry awards.

Sonovate