Case Study: Sonovate achieves growth and investment with Definition PR

Sonovate - Customer Case Study

Sonovate, a fintech firm providing invoice finance to the UK recruitment market, wanted to become better known among recruitment business owners, generate inbound leads, and secure further investment to support growth. To help achieve this, Definition was brought in to strengthen its PR and visibility.

Definition implemented an integrated fintech PR strategy that combined news pitching, thought leadership in specialist recruitment media, influencer relations through its B2B social team, awards activity, and strategic B2B SEO support. The results included 398 positive media hits, 96 followed links to Sonovate’s website, 24 award nominations and seven wins, and website traffic growth of 80% per year; Sonovate also reported a 500% increase in its active customer base.

Sonovate

Richard Prime

Chief Executive Officer