Case Study: The Shipwrecked Mariners’ Society raises awareness and drives website traffic with Definition

Shipwrecked Mariners’ Society boosts awareness with Definition and 206 pieces of media coverage

The Shipwrecked Mariners’ Society, a national maritime charity, sought to raise awareness of its cause and drive traffic to its website. The PR agency Definition was engaged to devise a campaign that would achieve these goals and celebrate the nation's maritime links.

Definition launched an annual photography competition to find 'the UK's ultimate sea view'. The agency managed the entire project, from securing high-profile judges and a sponsor to driving entries and publicizing the results. The campaign generated 814 entries and 206 pieces of media coverage, resulting in the largest audience on the charity's website for two years.

Shipwrecked Mariners’ Society