Case Study: Severfield achieves a dynamic new brand identity with Definition

Severfield rebrands in 4 months with Definition

The customer, Severfield, is the UK's leading fabricated steelwork company. Their challenge was to rebrand their entire operation from Severfield-Rowen plc and launch a major communications campaign within a tight, four-month deadline. The vendor, Definition, was engaged to provide engineering PR services for this project.

Definition implemented a comprehensive solution that included in-depth stakeholder consultation, a new brand and website build, media relations, video production, social media, and employee engagement. The results were a dynamic new brand identity, the successful re-establishment of the group as Severfield plc, and the launch of a new responsive website.

Severfield