Case Study: sales-i boosts inbound leads and brand visibility with Definition

sales-i - Customer Case Study

Definition worked with sales-i, a sales enablement and data analytics company, to raise its profile among UK and US sales directors in key sectors while also driving direct lead generation. The customer wanted to strengthen recognition in target markets and improve inbound demand.

Definition delivered a combined B2B PR, SEO, and content marketing campaign, including analyst outreach, surveys, SEO strategy, how-to guides, blog posts, infographics, and filmed customer case studies. The results included 22 interviews, 269 pieces of media coverage, 71 followed inbound links, a 300% increase in inbound leads, and a report download count of over 275 from target prospects.

sales-i

Natalie Davies

Marketing Executive