Case Study: sales-i boosts inbound leads and brand visibility with Definition's PR, SEO and content marketing

sales-i boosts inbound leads 300% with Definition

The customer, sales-i, a major player in the sales enablement software space, approached Definition with the challenge of increasing recognition and generating leads among sales directors in the US and UK. Their key objectives were to build their reputation and drive direct lead generation within several key sectors.

Definition implemented a combined PR and SEO strategy, securing extensive media coverage and creating targeted content assets like guides, blogs, and case studies. This solution resulted in 269 pieces of quality media coverage and a 300% increase in inbound leads for sales-i, significantly boosting their profile and lead generation efforts.

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