Case Study: Saft boosts technical leadership and lead generation with Definition's engineering PR

Saft generates hundreds of whitepaper downloads with Definition

The customer, Saft, a world leader in battery design and manufacture, faced the challenge of promoting its technical leadership to a global audience of engineers and technologists. The vendor, Definition, was engaged to execute an engineering PR and media relations program to address this.

Definition's solution involved creating a targeted media relations program and collaborating on technical content, including a series of ten whitepapers. This approach successfully raised awareness of Saft across diverse sectors and generated hundreds of whitepaper downloads and marketing qualified leads.

Saft