Case Study: Rhodar boosts LinkedIn engagement and website traffic with Definition

Rhodar boosts LinkedIn impressions 2x with Definition

Rhodar, a leading UK asbestos removal company, faced the challenge of consolidating its demolition and land remediation services under a single new brand identity. To successfully relaunch and communicate this core message, they approached Definition for a public relations and social media solution.

Definition implemented a combined PR and B2B social media campaign. This included securing media coverage to establish Rhodar's experts as thought leaders and creating engaging content for LinkedIn. Definition also trained 18 employees to improve their professional presence, which spurred increased activity. As a result, the company's LinkedIn page impressions more than doubled and website click-throughs increased four-fold in six months, while also growing its following by 33% with 622 new followers.

Rhodar