Case Study: Innovate Finance boosts UK Fintech Week visibility with Definition

Promoting the UK’s Global Fintech Presence

Innovate Finance, the UK fintech industry’s representative body, wanted to build media interest, social engagement and awareness for the first-ever UK Fintech Week (UKFW). Definition supported the campaign with fintech PR, B2B PR and B2B social media services to help promote the event and strengthen the UK’s position as a global fintech leader.

Definition delivered a three-pronged strategy covering social content, newsletters and PR. The team generated six tier-one media interviews, 42 trade publication hits and 66 mentions of UKFW, while also securing 121 instances of Innovate Finance’s key messages in the media. On social, #UKFW trended on Twitter and drove over 4.6 million impressions and 4,700 engagements during the week itself.

Innovate Finance

Hayley Bromilow

Head of Events and Programmes