Case Study: PaySpace drives awareness and generates leads with Definition's PR and content strategy

PaySpace generates 466 new enquiries with Definition

PaySpace, a cloud-based payroll management platform operating in Africa, faced the challenge of scaling its operations by generating new leads and raising its profile among key decision-makers in multinational companies. To address this, they partnered with the fintech PR experts at Definition.

Definition implemented a strategy focused on African media relations and a content campaign highlighting payroll management risks. This solution generated 35 quality media hits, ten followed editorial links for SEO, and 466 new enquiries from interested companies. Definition's campaign successfully provided PaySpace with a strong base for thought leadership and significant new business opportunities.

PaySpace