Case Study: Ovako builds thought leadership in high-tech steel with Definition

Ovako publishes 40+ thought leadership pieces with Definition

Ovako, a European producer of sustainable high-tech steel, sought to establish its metallurgists as experts and raise its profile as a high-quality supplier. The company faced the challenge of cutting through to its target audience of mechanical engineers and needed an agency with specialist knowledge to create high-level technical content.

Definition, with its STEM team of specialists, was engaged to build media relationships and create technical content. The solution included producing web articles, technical reports, and social media posts. The results over five years included publishing over 40 thought leadership pieces and numerous technical reports, successfully positioning Ovako's expertise in global manufacturing sectors.

Ovako