Case Study: Ovako builds thought leadership and differentiates its steel expertise with Definition

Ovako - Customer Case Study

Definition worked with Ovako, a European producer of sustainable high-tech steel products for the bearing, transport, and manufacturing industries. As a niche manufacturer, Ovako wanted to differentiate its clean steel offering, establish its metallurgists as expert advisors for mechanical engineers, and raise its profile as a supplier of the highest-quality steel.

Definition’s STEM team created high-level B2B, engineering, and science PR content, including web articles, technical reports, case studies, and social media posts, while also building relationships with key media. Over five years, Definition helped publish more than 40 thought leadership pieces, delivered numerous technical reports on topics such as clean steel and machining, and maintained regular posts on WeChat, helping Ovako cut through to its target audiences.

Ovako

Anna Dansk

Head of Group Marketing Communications