Case Study: Outokumpu boosts thought leadership and media visibility with Definition

Outokumpu places 20+ thought leadership stories with Definition

Outokumpu, a Finland-based producer of stainless steel and the largest in Europe, wanted to re-establish itself as the world's foremost expert in its field. The company engaged Definition for its B2B PR and media relations expertise to raise awareness across key sectors like construction and automotive.

Definition implemented a solution focused on securing thought leadership articles in trade publications and connecting Outokumpu's experts with key media. The team also reworked case studies and social media content and produced whitepapers. The results included over 20 stories in key trade publications, the production of more than 40 case studies, and strengthened relationships between media and client experts.

Outokumpu