Case Study: Outokumpu boosts stainless steel industry leadership with Definition

Outokumpu - Customer Case Study

Outokumpu, the largest producer of stainless steel in Europe, partnered with Definition in 2019 to strengthen its position as the world’s leading stainless steel expert. The company wanted to raise awareness across sectors such as construction, infrastructure, automotive, and transportation, while improving how it communicated its technical expertise through engineering PR, media relations, and digital content.

Definition supported Outokumpu with thought leadership placement, media relations, case study development, whitepapers, and social media/content updates. The work led to more than 20 stories in key trade publications, built stronger relationships between Outokumpu experts and the media, and produced over 40 case studies, helping expand the brand’s reach and credibility in its target markets.

Outokumpu

Susan Trast

Vice President, Global Marketing and Brand