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Case Study: Nucleus Commercial Finance generates 403 leads with Definition
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Nucleus Commercial Finance generates 403 leads with Definition
Nucleus Commercial Finance, a lending platform for SMEs, approached Definition to raise its profile among UK business leaders and increase lead generation. The company faced considerable, well-financed competition and needed a dynamic marketing strategy to win more business with less funding.
Definition implemented an integrated strategy that transformed the client's online presence. This included B2B SEO to develop a new optimized website and fintech PR to raise its profile. The campaign generated 62 media pieces and five awards, increased website traffic by 400%, and resulted in 403 new leads for Nucleus Commercial Finance.
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