Case Study: NHS Trusts achieve wider media coverage with Dictate.IT

NHS Trusts earn 93 pieces of coverage in 14 months with Definition

The customer, a group of NHS Trusts, faced the challenge of reducing administrative burden for medical professionals. The vendor, Definition, was enlisted to provide strategic PR support for Dictate.IT, a clinical dictation and speech recognition service the Trusts had adopted.

Definition implemented a PR strategy focused on the real-world value of the Dictate.IT service, utilizing case studies, media outreach, and election-coinciding research. This campaign successfully secured 93 pieces of coverage in industry-trusted publications over 14 months, effectively reaching key NHS IT and procurement decision-makers.

NHS Trusts