Case Study: Martek Marine builds seafarer safety awareness with Definition

Martek Marine - Customer Case Study

Martek Marine, a world leader in marine equipment, needed support to launch its affordable telemedicine offering, iVital™, and raise awareness among maritime decision-makers. Definition, the vendor, was brought in to help the company gain a stronger media presence in key trade publications and position the product as an essential safety solution rather than just an optional extra.

Definition implemented a strategic PR and media relations campaign that built journalist relationships, secured regular coverage, and partnered with Nautilus International to reinforce the safety message from seafarers’ perspective. The campaign delivered international coverage reaching over 600,000 unique visitors, with placements in Maritime Reporter, Safety4Sea, Ocean News & Technology, and The Marine Professional, helping establish Martek Marine as a credible thought leader in its sector.

Martek Marine