Definition
99 Case Studies
A Definition Case Study
The customer, Manifesto Growth Architects, an international growth strategist firm, faced the challenge of brokering new relationships with businesses primed for subscription models. They engaged the vendor, Definition, to leverage its expertise in B2B PR and social media to target C-suite individuals and directly support their growth strategy.
Definition developed a combined PR and social media solution, creating an authoritative industry report and executing a full-force LinkedIn campaign to promote an exclusive event. The results were significant, generating over 30 new business leads from companies like Apple and Disney. The LinkedIn campaign ensured attendance from major brands and positioned Manifesto in front of over 800,000 users, while also driving a substantial spike in new website traffic.