Case Study: Innovate Finance drives UK Fintech Week awareness with Definition's fintech PR and social media

Innovate Finance drives 4.6 million social impressions with Definition

Innovate Finance, a representative body for the UK fintech industry, approached Definition for assistance in building media interest and awareness for the inaugural UK Fintech Week. Their challenge was to promote the event and establish the UK's position as a global leader in fintech.

Definition implemented a comprehensive strategy that included B2B social media management, content creation, and an ambitious PR campaign. The results were significant, with Definition securing interviews in six tier-one media outlets, 42 trade publication hits, and 121 instances of key messages in the media. The #UKFW hashtag trended on Twitter, generating over 4.6 million social impressions and 4,700 engagements during the event week.

Innovate Finance