Case Study: I’Anson Brothers Ltd achieves successful £20m feed mill launch with Definition

I’Anson Brothers Ltd - Customer Case Study

I’Anson Brothers Ltd is one of the UK’s leading independent, family-owned animal feed manufacturers, supplying customers in the UK and exporting to more than 40 countries. To support its growth and major expansion plans, the company worked with Definition on reputation management and communications support, including media relations, social media management, web development, community engagement, and planning support for a new feed mill.

Definition helped I’Anson Brothers Ltd launch a state-of-the-art feed mill investment worth £20 million+, the biggest since the business was founded in 1900. Definition also supported a successful Queen’s Award for Enterprise submission, coordinated Yorkshire Air Ambulance sponsorship, and delivered crisis communications training for senior management, helping strengthen the company’s profile, preparedness, and long-term development.

I’Anson Brothers Ltd